Privacy policy

This privacy policy sets out how Apps in My Pocket uses and protects any information that you give us when you use our website or our apps.

Apps in My Pocket is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website or our apps, then you can be assured that it will only be used in accordance with this privacy statement.

Apps in My Pocket may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 18 2012.

What we collect

We collect different data about you depending on your relationship with our apps and website. There are three different types of relationship: anonymous user, registered user, and player.

Anonymous user

An anonymous user is a visitor to our website who does not register, or a user of our app who does not register, or set themselves up as a player. For such anonymous users we may collect data such as, but not limited to:

  • the type of device used
  • the version of the operating system on the device
  • a unique device identifier

What we do with the information we gather

We use this data to ensure that our services are optimised for the devices that our users use to access our services.

Registered users

Registered users are people who assert themselves to be 16 years or older, and typically use our apps in the role of a responsible adult. For example, they may be a parent, grandparent, teacher, speech therapist or someone else with a similar kind of role. They will normally have some kind of responsibility for the players who interact with the games within our apps. Users can register on our website or within our apps.

For registered users, in addition to the information collected for anonymous users, we may collect data such as, but not limited to:

  • name
  • contact information including email address
  • demographic information such as preferences and interests
  • other information relevant to customer surveys and/or offers
  • school or other organisation that they belong to

What we do with the information we gather

We require this information to understand users’ needs and provide them with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • If they give us permission, we may periodically send them an email about new products, special offers or other information which we think they may find interesting using the email address which you have provided.
  • We may use the information to customise the website or apps according to your interests.

We do not share contact details with any third parties for marketing purposes.

If a user registers within one of our apps, they may elect to store their login credentials (email address and password) in the device’s secure keychain. This remembers the credentials for them and avoids them having to re-enter them each time the app is used. When a user registers within the app, to make it easier for them, we may use the name they enter to find for them their email address from their address book.


The final type of person using our services we call players. These are the people who interact with the games within our apps. Players do not have access to the website. Players normally will be children, but not always. Users are responsible for setting up the details of the players. A user setting up players must be aged 16 or over, and will typically be the player’s parent or guardian, or a responsible adult with the authority to act on their behalf such as (but not limited to) a teacher, other family member or family friend. To be completely explicit, a player must not be set up by someone aged under 16. The information entered by a user about a player may include, but is not limited to:

  • first name
  • last name
  • date of birth
  • photo
  • school or other organisation that they belong to

Note that of all of this information only the first name is required, and that can be a nickname. It does not have to be a real name. For the other information, a user may decide not to enter any (which may mean certain features cannot be enabled), or enter real or made-up information.

A registered user may provide access to the player’s information to other registered users within certain restrictions.

What we do with the information we gather

We require this information to understand players’ needs and provide them with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • Progress tracking.
  • We may use the information to improve our products and services.
  • We may use the information to customise the website or apps according to players’ interests and activities.

We do not market to players and do not request any contact information for players. Nor do we share their details with any third parties for marketing purposes.

If a user has registered for our tracking progress service, we will endeavour to collect and record data concerning how the player interacts with the games within our apps. This data will be sent using industry-standard encryption to our server.

We may analyse and publish summary and anonymous data about players to inform our research and development, and other interested parties. This may include aggregating data anonymously to provide insights into how players are progressing using our apps.

Organisations and groups

Registered users are able to share progress made by players with other registered users by setting up organisations, and within an organisation, groups. A registered user creating an organisation gives it a name and a type. The type of an organisation is either family, school, preschool or something else as determined by the user. Note that organisations don’t have to be real and can use made-up names. Registered users may invite other users to join their organisation. Players belong to an organisation. Players can also belong to one or more groups within an organisation. A registered user may also allow another registered user to add a specific player to their own organisation. An example should make this clearer. A teacher may invite a parent to track the progress of their child at home by allowing the parent to add the child to the parent’s organisation. That is a player may belong to several organisations.

What we do with this data

We use this data to enable the service we offer through our apps and website. We may publish aggregate and anonymous statistics about organisations, but would not share the details of any organisation without permission.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Please note that despite our efforts, no data storage can be guaranteed to be perfectly secure. We cannot ensure or warrant the security of any information you transmit to us. For information on how to protect yourself from identity theft, you may wish to refer to the U.S. Federal Trade Commission’s website, the UK government’s website or another for your area.

Apps in My Pocket may use external third parties to process your information on its behalf in accordance with the purposes outlined in this privacy policy.

How we use cookies on our website

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

If you would like to opt-out of the third-party tracking we use on our website or apps, please follow the relevant links below:

Google analytics

Flurry analytics

Tapjoy app discovery

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by using our contact us form.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the UK’s Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact us.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us. We will promptly correct any information found to be incorrect.

Your data will be stored on servers either in the United States of America or the European Union.

Who can I contact if I have questions about this Privacy Policy?

If you have questions regarding this Privacy Policy, you may email us through the contact us form on our website, or through the feedback form within the app.